The business of blogging

Winter Park Florida cemetery
Yesterday on the cool down walk after the Watermelon 5k.

 

Fancy graphic design can be an insidious place to hide.

Why?

Because it’s tempting to disguise boring with polish.

If the point of your website is a one-time visit, then maybe.

If the point is primarily content creation (daily, thought-provoking content), better to focus on real versus shiny.

Stories and relevance are far more important than bells and whistles.

(Photo: Does a fancy headstone make the person more important or easier to remember? i’m going with, “No.”)

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He designs websites to do only three things

canvs office space in downtown Orlando

 

(photo: Two days ago at the Orlando WordPress mentoring meeting at canvs, Orlando’s newest office sharing community.)

We met two days ago. He is the IT director for a regional self-storage company. And he designs his websites to let his customers :

  1. buy
  2. pay
  3. contact

Self -storage. Who knew?

Everything his website does is designed to drive his customers to one of those three actions. Period.

He claims to have made $100,000 as a high school senior. He got into designing websites as a competition with his friends to see could be the best.

Asked him if what he had just shared was anywhere on his website. Why? Because it tells a potentially compelling story that may engage his audience to do what he hopes more often.

He also has an eight-year old son and he is not exactly at a healthy BMI for men his age (30’s). His path is probably not going to change unless he has a wakeup call.

Maybe we could barter.

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Mid Term Report Card

It Ain't Yer Daddy's Resume
It Ain't Yer Daddy's Resume

Google rank #1, #2 or #3 on all five blogs

Yahoo rank #1 on all five blogs

GoDaddy Web Stats for past quarter:

  • 125,000 visits
  • 400,000 page views
  • 750,000 hits

These numbers average 250-350% increases over same time last year.

Good numbers for being in business only 1.5 years, and competing against 80,000,000 other blogs.

Thank you to all you faithful followers, all you newer followers and to my Family, who beleive in this crazy dream to help make the world a better place.

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Find Your Edge

Blog? Are You Kidding Me?
Blog? Are You Kidding Me?

How’s the health of your competitive advantage?

If it is anything less than excellent, then you may want to consider what I’m about to suggest, and here’s why:

  1. Has minimal start up costs
  2. Can be done virtually anywhere
  3. Can be done virtually any time
  4. Can be done alone
  5. Progress is easily measured
  6. Provides multiple benefits when done regularly

That’s the key message today. Why would anyone avoid a low cost, incredibly flexible way to improve your edge.

You absolutely need an Internet presence. If you tune this out, you’re in big trouble. The same kind of trouble if you ignore a bad health report.

The easiest way to enhance your edge is to blog. If you don’t know how, there are tons of free online “how to” articles.

GoDaddy has 35 million domain names registered.  GoDaddy has seven million customers.

I’m one of them.

Will you be?

jungle jeff MBA

jungle jeff MBA.  Who woulda thought, after all these years, I’d be returning to school to get an MBA?

Why do people return to school after decades of real-world leadership experience?  Many reasons to be sure.

The main reason is the pursuit of a better way of life.  Can you imagine, “Nope, heading back to school because I have all this extra time and money.  Plus, I’m bored stiff just sitting around”?.

Dude, seriously, we need to talk.  It don’t happen like this.  In fact, my story is almost a fairy tale of a completely different sort.

My professor is crazy.  He’s cool, but tough.  On the first day, he told me everyone who attends his class has three years to do something that no other MBA requires….