Great companies have products, services and people that create a cult like following, because the emotional connection to their brand is beyond logic. Take this Disney example:
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Tag: Brand
Heard The Best Kept Disney Secret?
Think about the American brands Baby Boomers trust – Apple and Disney. These two iconic brands built and maintain their reputations on the backbone of their customer’s trust. Apple and Disney pursue quality and excellence with unmatched competitive immunity.
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jeff noel Asks, Is It Worth Your Reputation?
jeff noel asks, “Is putting your conviction and passion out there for the world to see worth your reputation?”
Or is putting it out there actually your reputation, your personal leadership brand? Reputation (brand) is the first thing people think of when they hear your name.
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There’s Not 1 Person Who Doesn’t Know
Some of my friends work in healthcare. You have friends who do too.
My Family has been in and out of hospitals many times. You and your Family have too.
There’s this one particular hospital, say 1,000+ employees. They have a vision/mission like every other company.
There’s not one person who doesn’t know what it is.
Remarkable!
What does it take for that to happen within an organization, of any size, in any industry?
Your Brand Isn’t Good Enough
Your “Brand” is the first thing people think of when they hear your name or see you.
Brand is your reputation.
Most people think they have little to no control over this.
Seriously.
And here’s a blinding flash of the obvious, there’s a monumental difference between a good brand and a great brand.
Are you complacent or committed?