I’m changing the world, moment by moment, starting with myself.
If someone asked you, “What do you do?”, what would you say?
Tag: Brand Essence
It Doesn’t Matter Epiphany
Thursday night our son(9) and I were enjoying the pool as the hot Florida sun was preparing to set.
As I floated on the raft, our conversation turned to business and I was explaining the money quadrant in the Mid Life Celebration model.
Listening to the echo of my own voice, I had to go inside and write this down:
“I thought I was worried about alienating myself from my friends. Turns out I was worried about whether I was right or wrong.”
Your Brand Isn’t Good Enough
Your “Brand” is the first thing people think of when they hear your name or see you.
Brand is your reputation.
Most people think they have little to no control over this.
Seriously.
And here’s a blinding flash of the obvious, there’s a monumental difference between a good brand and a great brand.
Are you complacent or committed?
They Really Want to Be Excellent
Last one, for now. And I have to tell you, They must really want to be excellent.
Hope you’ve enjoyed this insightful journey into the relative simplicity for having a world-class corporate culture. It works for personal branding too.
How does a one-take-You tube video, five-a-day blogger know? If I have to explain it to you, you won’t understand.
Be well and do GREAT work!