Disney Brand Loyalty book.
Coming sometime in 2016.
Tag: Brand
Boring versus not perfect
Reliable (aka boring, because of it’s predictability ) versus something that’s not perfect, not reliable? Which would you pick? A reliably consistent speaker who entertains the audience and looks good onstage in their cuff links or pearl necklace? Or would you pick the unpredictable artist who is likely to say things that some might take offense to, or at the very least, listen in disbelief, while others – sitting beside them – have the missing link that launches their transformation?
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i love the classroom
Personal leadership 101:
Live your life so that if anyone ever says anything bad about you, no one will believe it.
It’s a very intentional choice.
And to be very intentional, you’ll need to over manage things you used to under manage or ignore.
Tough?
At first, but once you’ve done it long enough for it to become a powerful habit, you have now actually created something (a personal brand) worth defending at any cost.
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Brand, in layman’s terms, is your reputation
Brand, in layman’s terms, is your reputation.
Brand loyalty is the sum of everything you do and say.
It is also the sum of what you don’t do and don’t say.
My personal brand emulates two companies.
- Disney, where i spent a lifetime honing my platform, from Disney’s Chief of Staff to Disney’s Cleaning Staff.
- Apple, the company that builds the tools i need to change the world and help others to do the same.
There are individuals (not companies) that i also emulate: Jesus, Martin Luther King, Mother Teresa, Gandhi. Assuming you know that Walt and Steve are on this list too.
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Over managing brand building 101
Apple has been named the world’s most admired company for the past eight years. Disney’s CEO, Bob Iger, would like for Disney to hold that designation. Bold dream for Bob.
Both companies over-manage their cultural details. Details that no customer is aware of. Why? Because it’s the internal engine – customers don’t care how it works, they just know they love that it works better than anything else they’ve ever experienced.
What does this mean for any of us mere humans?
It means we can study and learn. And from learning, apply.
Thirty years as a Disney career insider. Seven years as an Apple customer and another 17 years as an “organizational cousin” by virtue of Disney Pixar Studios.
Some simple notes from the secret recipe…
Over managing your brand building 101:
Think inside the box.
Build your box’s four sides with:
- vision (to be)
- mission (to do)
- brand (to feel)
- customer (for whom)
Additional recipe “secrets”:
Values: These are for internal use only – how employees treat each other
Purpose: A single, unifying goal for every employee, every level
Founder’s story: Usually a hero’s story – connect emotionally to something bigger than self
Milestones: There are many – use them strategically to weave your story
Language: Special, powerful, unique, words that are part of the culture
Symbols: Same as language but applies to icons
Traits: Unique characteristics that you do better than others in your space
Behaviors: Demonstrable, and easily recognizable: a by-product of traits
i could go on, but this is a good place to stop (for now).
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.