Brand – Page 8 – Disney Brand Loyalty Keynote Speaker

5 Brand Loyalty questions

5 Brand Loyalty questions:

Do you have a clear, concise, and compelling customer promise?
Does every employee know the company promise?
Are your employees assertively friendly?
Are your products and services worth the price?
Do your products and services align with what you want your customers to identify with?

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

If McDonald’s copied Apple’s marketing vibe

Insanely clever, understated humor.

Who couldn’t use a smile or decent chuckle at work?

Insight: Apple has a signature (branded) formula for their new product announcements. The director captured that brilliantly.

McDonalds on the other hand, has created an unmistakable brand built on grease and “secret ingredients” covered in bread crumbs.

Two world-recognizable brands.

Two distinctly different emotional connections.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Seeing what no one else sees and seeing more of it

There are countless distractions in a Cruise ship port, all of them intended to get you to impulse buy.

Walking past a bicycle like thousands do every day.

Walking past what everyone walks past but seeing something no one else sees.

And not only seeing what no one else sees, but seeing more of it than no one else sees.

Yesterday when we hid Janice’s birthday cake in the Senior Living Facility communal kitchen and my first thought was, “Look at all this table space. This would be a perfect place to lay out all seven story boards and get started.”

Disney really honed my thinking. i wasn’t thinking about the storyboards, but in seeing the large table space, i immediately remembered the opportunity and possibility.

Can’t turn it off.

It’s a blessing and a curse.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Six days away from launching the next big thing

Deeply indebted to my colleagues at Disney Institute. Here are some of them in 2009, in Chicago.

Six days away from launching the next big thing.

Back in the day, the thought of writing a single Disney book felt overwhelming.

But with…

Growth.

Confidence.

Purpose.

Now, the goal is seven Disney books.

Wait until you hear the timeline for this impossible goal.

Pretty scary.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

The world famous company fell flat yesterday

Leaving BWI to fetch a cab.

Inspiring University of Maryland advertisement, and, Jack the Teddy Bear.

The world famous company fell flat yesterday.

Did they do something blatantly wrong?

No.

Then what?

They simply didn’t do the basics for which they’ve become famous.

It would be like going to Disney World and the Park was dirty. Assume all the Cast were exceptionally courteous, but the place wasn’t clean.

The flight was fine, it just wasn’t special. At all.

Zero “fun-factor”. Zero laughter.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.