Photo: screenshot from Disney article announcing the new Fortune “Most Admired Companies”, February 19, 2016 (yesterday).
Bob Iger has an impossible dream.
Unseat Apple as the World’s Most Admired Company, which Apple has held for nine consecutive years.
We moved up to the #5 spot in yesterday’s announcement.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
It’s not that i refuse to do these or that i don’t see the value; however, i don’t do any of them.
Blogging is supposed to lead to traffic and traffic is supposed to create a funnel from which your business will flow. Makes sense, so almost everyone does these standard recipe-for-success tactics:
1. Have an email subscription sign up for a newsletter or blog
2. Entice sign-ups with a CTA (call to action) using a free asset give-away.
3. Use videos
4. Do not share your prices publicly
5. Have a slick website with lots of bells and whistles
6. Freely share your best content
7. Automate your social media sharing
So how did that play out in the first year of Disney retirement? If the only metric we use is revenue (because it’s typical), it was the best year of my life.
i only preach what i practice. And i preach to people who don’t want to be the best in their category, they want to become the category.
Sure it’s risky. But so is following the herd.
PS. i blog a lot (13k posts since 2009), but i don’t do it to drive business. On my speaker site, it’s almost impossible to find my blog. Why? Because it’s a personal blog.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Critical question: Do all your employees believe your organization’s culture is worth defending?
Big companies.
Leaders with broad spans of control.
Hundreds (thousands?) of histories of trusted relationships from working together.
All of the above while speaking and advising at Disney Institute.
During yesterday’s 10am client meeting, an epiphany of sorts.
If he hires me again, that will bring to four, in 2016, the number of client’s who want more than just a keynote speech featuring Disney business insights.
Interesting to say the least.
Any additional requests will likely have to wait for 2017, and that may not be available if this year’s clients continue on (and it makes perfect sense to) the long and winding road to organizational vibrancy.
__________
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Brand is the same thing as reputation. The last two comments happened spontaneously.
Brand explained clearly, concisely, and compellingly:
Brand and reputation are the same thing.
The first thing others think of when they hear or see your name.
__________
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
