Wifi is the best option. But that means no checking for messages as soon as you land. Weird.
Reliable (aka boring, because of it’s predictability ) versus something that’s not perfect, not reliable? Which would you pick? A reliably consistent speaker who entertains the audience and looks good onstage in their cuff links or pearl necklace? Or would you pick the unpredictable artist who is likely to say things that some might take offense to, or at the very least, listen in disbelief, while others – sitting beside them – have the missing link that launches their transformation?
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Live your life so that if anyone ever says anything bad about you, no one will believe it.
It’s a very intentional choice.
And to be very intentional, you’ll need to over manage things you used to under manage or ignore.
Tough?
At first, but once you’ve done it long enough for it to become a powerful habit, you have now actually created something (a personal brand) worth defending at any cost.
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Last night’s (retirement) Halloween dinner, at the very beginning.
Disney Cast Member created a wow-moment in a simple way, at the very end.
Brand, in layman’s terms, is your reputation.
Brand loyalty is the sum of everything you do and say.
It is also the sum of what you don’t do and don’t say.
My personal brand emulates two companies.
Disney, where i spent a lifetime honing my platform, from Disney’s Chief of Staff to Disney’s Cleaning Staff.
Apple, the company that builds the tools i need to change the world and help others to do the same.
There are individuals (not companies) that i also emulate: Jesus, Martin Luther King, Mother Teresa, Gandhi. Assuming you know that Walt and Steve are on this list too.
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.
It was here for a week before i opened it this morning.
Apple has been named the world’s most admired company for the past eight years. Disney’s CEO, Bob Iger, would like for Disney to hold that designation. Bold dream for Bob.
Both companies over-manage their cultural details. Details that no customer is aware of. Why? Because it’s the internal engine – customers don’t care how it works, they just know they love that it works better than anything else they’ve ever experienced.
What does this mean for any of us mere humans?
It means we can study and learn. And from learning, apply.
Thirty years as a Disney career insider. Seven years as an Apple customer and another 17 years as an “organizational cousin” by virtue of Disney Pixar Studios.
Some simple notes from the secret recipe…
Over managing your brand building 101:
Think inside the box.
Build your box’s four sides with:
vision (to be)
mission (to do)
brand (to feel)
customer (for whom)
Additional recipe “secrets”:
Values: These are for internal use only – how employees treat each other
Purpose: A single, unifying goal for every employee, every level
Founder’s story: Usually a hero’s story – connect emotionally to something bigger than self
Milestones: There are many – use them strategically to weave your story
Language: Special, powerful, unique, words that are part of the culture
Symbols: Same as language but applies to icons
Traits: Unique characteristics that you do better than others in your space
Behaviors: Demonstrable, and easily recognizable: a by-product of traits
i could go on, but this is a good place to stop (for now).
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Two nights ago from where i write two hours (minimum) daily.
What does your passion for running have to do with business?
Everything. But i’m not going to dive into it today.
Ok, i will. But only because it makes perfect sense.
Sixteen years ago i made a radical departure from an inactive lifestyle . i began running 100 meters a day. And from that small commitment, success grew.
It continues to grow.
Insignificant, right?
At some point Disney decided to always keep their bathrooms spotless. This was a radical departure from the norm (in Amusement Parks).
One small, intentional change, changed everything.
Guests don’t write to Disney with awe and wonder about the $100-million rides. They write to us about the remarkably clean bathrooms.
The Disney Imagineers (who design and build $100-million attractions) get trumped by the Disney janitors (Custodial Hosts and Hostesses).
