This is an antagonistic way to make a living

Canary Digital Home Security cameras
Home security camera company website landing page.

 

 

i make my living answering asking questions no one else is asking.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

5 Brand Loyalty questions

5 Brand Loyalty questions:

  1. Do you have a clear, concise, and compelling customer promise?
  2. Does every employee know the company promise?
  3. Are your employees assertively friendly?
  4. Are your products and services worth the price?
  5. Do your products and services align with what you want your customers to identify with?

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

If McDonald’s copied Apple’s marketing vibe

Insanely clever, understated humor.

Who couldn’t use a smile or decent chuckle at work?

Insight: Apple has a signature (branded) formula for their new product announcements. The director captured that brilliantly.

McDonalds on the other hand, has created an unmistakable brand built on grease and “secret ingredients” covered in bread crumbs.

Two world-recognizable brands.

Two distinctly different emotional connections.

 

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Seeing what no one else sees and seeing more of it

Nassau, Bahamas port
There are countless distractions in a Cruise ship port, all of them intended to get you to impulse buy.

 

Bicycle at Nassau port
Walking past a bicycle like thousands do every day.

 

Bicycle at Nassau port
Walking past what everyone walks past but seeing something no one else sees.

 

Bicycle at Nassau port
And not only seeing what no one else sees, but seeing more of it than no one else sees.

 

Yesterday when we hid Janice’s birthday cake in the Senior Living Facility communal kitchen and my first thought was, “Look at all this table space. This would be a perfect place to lay out all seven story boards and get started.”

Disney really honed my thinking. i wasn’t thinking about the storyboards, but in seeing the large table space, i immediately remembered the opportunity and possibility.

Can’t turn it off.

It’s a blessing and a curse.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Six days away from launching the next big thing

Disney Institute team 2009 in Chicago
Deeply indebted to my colleagues at Disney Institute. Here are some of them in 2009, in Chicago.

 

Six days away from launching the next big thing.

Back in the day, the thought of writing a single Disney book felt overwhelming.

But with…

Growth.

Confidence.

Purpose.

Now, the goal is seven Disney books.

Wait until you hear the timeline for this impossible goal.

Pretty scary.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.