Brand loyalty resource

To whom are you loyal?

Why?

For how long?

Could you use a world-class Disney Brand Loyalty resource this year?

Why did i ask you the first three questions?

Because if you understand what someone is doing to make that emotional connection with you, there’s a 100% chance your company cannot figure out how to scale that same feeling for all your customers (and employees).

Ps. Employees are customers too.

Pss. Do you know how to ‘process map’ your customer (and employee) experience?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Brand Loyalty thesis

outlook calendar
Lots of travel. Only i knew Disney retirement, after 30 years of service, was later this same year.

Emotion trumps everything.

dad

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Leadership U

Disney Keynote Speaker Jeff noel kissing the ground
Loyal fans kiss the ground their favorite products and services walk on.

Leadership U is something just made up now, after 15 hours of all-day writing.

Most of the Bands and Artists on the post-it note list are iconic because of leadership.

Carving out a space in someone’s mind and heart – and wallet – is a herculean task given the relentless competition.

These Bands and Artists demonstrate leadership in:

  • Branding
  • Quality
  • Quantity
  • Consistency
  • Creativity
  • Loyalty

Loyalty is an emotional attachment that defies logic.

Great leaders create great loyalty.

At Disney and at The Rock & Roll Hall of Fame.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

A simple apology

Disney Genie service
There will be massive apologies needed for Guests who are not dialed in to the business enhancement.

Twice in 10 minutes there was a profound thought in the power of a simple apology to defuse a tense situation.

Without the apology, inaccurate assumptions proliferate.

With an apology, tension should melt away.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

What chew talkin’ about Willis?

Steve Jobs on stage announcing iPhone
Anyone could have thought this up. Many probably did. Steve got it done.

When people .think .differently, they are inspired to look at polar opposites.

From going the extra mile to doing next to nothing.

From balance is a myth to balance is not a myth.

From midlife crisis to midlife celebration.

From waiting for the question to asking the question.

From defaulting to surviving, to over-focusing on thriving.

From thinking outside the box to thinking inside the box.

From a culture by default to a culture by design.

From telling you the answer to getting you to tell me the answer.

From relying on the very best answers to relying on the very best questions.

From having a business own you to you owning a business.

From being a warning to being an example.

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This website is about our WORK. To ponder today’s post about our HOME, click here.