To whom are you loyal?
Why?
For how long?
Could you use a world-class Disney Brand Loyalty resource this year?
Why did i ask you the first three questions?
Because if you understand what someone is doing to make that emotional connection with you, there’s a 100% chance your company cannot figure out how to scale that same feeling for all your customers (and employees).
Ps. Employees are customers too.
Pss. Do you know how to ‘process map’ your customer (and employee) experience?
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