If Disney ran your life…
How can you be qualified to lead an expedition if you cannot explain ‘true north” and why it’s the most important thing?
How can you start by focusing on ‘what to do’ and ‘how to do it’ when you don’t know “true north”?
Oh wait, people do it this way because that’s how most do it.
In my 25-year keynote speaking and business advising career, inside 2,000 different organizations to varying degrees of depth and breadth, i witnessed only 1/1000 (yes, thousandth) know why they exist.
Side note: Disney and Advent Health (formerly Florida Hospital) are the only two. That’s two out of 2,000.
True north is why you exist. It’s why your company exists.
When you know and are 100% committed to why you exist, your what and how will reveal themselves. Your what and your how will also reveal when it needs refreshed, revised, or replaced.
But your true north never changes.
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