Employment – Disney Brand Loyalty Keynote Speaker

Disney’s PATA to CAST

Disney acronyms — Disney hiring acronyms.

Reflected on my wife’s illustrious 35-year Disney career. After her first year, she then spent 34+ years in Disney Human Resources.

Ten consecutive years in Disney Casting. Casting is the outside world’s equivalent to an Employment/Hiring department.

She was the Casting Operations Area Manager when we opened the brand new Casting Center along Interstate 4 in 1989.

During the next two decades, the hourly Cast hiring interviewers used an acronym to ensure they consistently covered the same four non-negotiables with every applicant. At one point, the acronym changed – why it took so long is anyone’s guess. Note the content didn’t change, just the way we remember it.

Disney’s PATA to CAST

PATA:

Pay
Appearance
Transportation
Availability

CAST:

Compensation
Appearance
Scheduling
Transportation

Change what you see and what you see changes.

• • • • •

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Do you love what you do?

Ever heard, “Do what you love and you’ll never have to work another day in your life?”

I hope you love what you do. Where I work, we strive to hire people for positions they will most likely enjoy and are naturally suited for.

It’s called “right-fit talent”.

My wife spent ten years in a very large employment office in Central Florida. I conducted hundreds of interviews myself. So, I know the process intimately.

Want a simple answer? One that’s so easy, even a caveman can understand?

Hire people in positions where they “get to do” more than they “have to do”. It’s unsophisticated and maybe even too simple for senior HR professionals who have their own corporate HR jargon.

Do you “get to do” more than you “have to do“? How about the people who work for you and/or report to you?

Make it a GREAT day, because if you don’t, who will? If you’re a leader, the people around you are looking for “cool, calm, collected – optimistic, hopeful, inspiring“. Carpe diem, jungle jeff 🙂

Am I boring?

Am I boring?

Scary thought. Sometimes I’m convinced I am. Know how I can tell?

Soon after I became a professional speaker a decade ago, a wise person told me, “Jeff, if you look out at your audience, and they looked bored, you’re boring them”. I’ve never forgotten that wisdom.

At risk every single day – failing them and boring them. The two mortal sins public speakers commit most often.

Want the good news?

I don’t do it nearly as frequently as I used to. Plus, I’ve also learned to recognize and react more effectively.

So, may I please ask you a question? Are you boring?

Want to test yourself?

Read your LinkedIn profile and ask yourself, “Is this something that captures attention and motivates the reader to read. Or, is it like so many others that people don’t even bother”?

At the core of this is your intent for using LinkedIn, in my opinion.

It’s tough out there. If you don’t figure it out, who will? Carpe diem, jungle jeff

Think of Social Media this way?

Think of social media this way:

My Space is your bedroom.

Facebook is your living room.

LinkedIn is your office.