Tag: Brand

What does your passion for running have to do with business?

Delta rocket launch 2015
Two nights ago from where i write two hours (minimum) daily.

 

What does your passion for running have to do with business?

Everything. But i’m not going to dive into it today.

Ok, i will. But only because it makes perfect sense.

Sixteen years ago i made a radical departure from an inactive lifestyle . i began running 100 meters a day. And from that small commitment, success grew.

It continues to grow.

Insignificant, right?

At some point Disney decided to always keep their bathrooms spotless. This was a radical departure from the norm (in Amusement Parks).

One small, intentional change, changed everything.

Guests don’t write to Disney with awe and wonder about the $100-million rides. They write to us about the remarkably clean bathrooms.

The Disney Imagineers (who design and build $100-million attractions) get trumped by the Disney janitors (Custodial Hosts and Hostesses).

Talk about unfair.

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How is this possible?

No school on Friday, March 13, so we decided to have dinner at Epcot’s Katsura Grill. The annual International Flower and Garden Festival had recently begun and we enjoyed the walk back to the parking lot.

At a red light near Disney’s Old Key West Vacation Club – the Disney van in front of us, an aha moment. In the hundreds of times we’ve driven past Disney Golden Oak entrance, never noticed the hidden Mickey, which is obvious now.

 

Disney Executive Keynote Speakers

 

Disney Executive Keynote Speakers

 

Disney Executive Keynote Speakers

 

Disney Executive Keynote Speakers

 

 

What is also becoming obvious is that Mid Life Celebration’s unforeseen, yet temporary, transition to Disney Keynote speeches is taking off.

Signed the second Disney Leadership Keynote speaking contract yesterday and hours later, a new referral came in for a speaking engagement in Jackson Hole, Wyoming.

The long way is the shortcut.

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It’s time to rename brand loyalty

Disney Stock at all time high
Yesterday Disney stock closed at over $100

 

What has historically been the best long-term investment strategy?

Brand Love. Not brand loyalty. When customers and the economy support a brand, it is reflected in the stock price. Companies that thrive, long-term, behave admirably and offer the world something it can’t get enough of.

This can also be applied to your personal brand at work, at home, and in your community.

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