It’s time to rename brand loyalty

Disney Stock at all time high
Yesterday Disney stock closed at over $100


What has historically been the best long-term investment strategy?

Brand Love. Not brand loyalty. When customers and the economy support a brand, it is reflected in the stock price. Companies that thrive, long-term, behave admirably and offer the world something it can’t get enough of.

This can also be applied to your personal brand at work, at home, and in your community.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.