Professionally Speaking – Page 50 – Disney Brand Loyalty Keynote Speaker

Are we called to be signs of contradiction?

Dynamic Catholic booth in Narthex. — Yesterday at Church.

All are entitled to be dynamic in life, few grant themselves permission.

This post starts off spiritually but quickly addresses the business leadership application.

Pastor Ennis who recently celebrated 50 years as a Priest, caught many of us off guard yesterday at Mass. He said:

“We are called to be signs of contradiction.”

To be a thought-provoking apostle.

Immediately thought of the business leader’s job.

To be a though-provoking leader.

To rattle the cage of everyone she leads.

Because if employees keep thinking the same way they always do and expect consistent improvements, or even a breakthrough, then we don’t need that leader.

We don’t need that leader because that leader isn’t leading.

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The biggest subconscious let downs with keynote speeches

Disney University — Very first day as a Disney Cast Member was here, January 25, 1982. Photo, yesterday, January 8, 2015.

Two things that a keynote speaker should consider avoiding:

Not gonna tell you what you already know. What’s the point?
Not gonna tell you the amazing thing somebody else did. What’s the point?

No one does anything with this information.

All it does is excite us for an hour or two.

A bit like a one-night stand, to be honest.

What you’ll get from my keynotes is this:

Remarkably deeper, different, and simpler insights than you’ve ever been exposed to before.

Tell us what you do differently. Tell us how it’s changed you. Speak from nothing but experience. Keep your theories and rhetoric to yourself.

This is the long awaited antidote to the two biggest subconscious let downs with keynote speeches.

A bit like deep, long-lasting love, to be honest.

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The vision has to be simple, otherwise plan on failing

(photo: October 30, 2014. One day before the last day of a 30 year run. Had briefly entertained the notion of retiring with Bob until Bob extended his contract three more years.)

Bob Iger speaks briefly about Disney’s three pillars:

Creativity
Technology
Globalization.

Simple.

The vision has to be simple.

Has to.

For a Fourtune 6 Most Admired Company.

For each of us.

Here’s one Company’s simple vision:

The World’s Most Admired Company

Here’s one person’s simple vision:

Humble servant

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It’s a habit either way

(photo: The Apple looks different when you turn around – and it’s not the branded experience on all their labels.)

It’s a habit either way, so why not pick the better one?

The desk attendants at the Gym have an insidiously less desirable habit than the one that’s a no-brainer.

As you walk in or walk out, the delivery of, “Have a great workout” and “Have a great day” is missing something important.

Timing.

When they delay two seconds the customer walks past and now has their back turned. The only way the customer can genuinely acknowledge the kind words is to turn around.

Solution? Yes. Make it a habit to do the same thing, just three seconds sooner, as you’re facing each other.

Every organization has a culture.

Either by design or by default.

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The treatment is so ridiculously simple

(photo: Habits define an organization’s culture. Period.)

The treatment is so ridiculously simple.

Corporate culture can be distilled to one thing and only one thing – habits.

And habits are formed through repetition.

Change the pattern, change the habits.

What’s missing is the vision of the perfect pattern. For example:

Not a speck of trash on the ground. Anywhere.
Every customer’s expectations are exceeded at every touch point.
Every employee feels respected, appreciated, and valued. Everyday. All day.

Have fun today and be amazing.

It’s your habit.

Right?

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