Photo: screenshot from Disney article announcing the new Fortune “Most Admired Companies”, February 19, 2016 (yesterday).
Bob Iger has an impossible dream.
Unseat Apple as the World’s Most Admired Company, which Apple has held for nine consecutive years.
We moved up to the #5 spot in yesterday’s announcement.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Brand is the same thing as reputation. The last two comments happened spontaneously.
Brand explained clearly, concisely, and compellingly:
Brand and reputation are the same thing.
The first thing others think of when they hear or see your name.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
We arrived at Disneyland and headed into the Park to get dinner. No reservation, no plan. The turnstile Cast Member recommended The Plaza Restaurant for their incredible fried chicken, so off we went.
As we walked up to the entrance, aha, hey, what about Blue Bayou for their Jambalaya and gumbo? Perfect.
But at 5pm and no reservation, the odds were nearly zero. We took the chance anyway.
The initial answer was led with an apology and then Evelyn said, “Let me check on something.”
She returned a few minutes later with, “We can do it but there will be a 30-45 minute wait.” We took the pager and 22 minutes later, we were inside. Thank you Walt for your amazing insistence on excellent Guest Service.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
If Disney ran your business, we’d ask three simple questions:
What do your customers believe is your biggest promise to them?
How do you systematically deliver your promise at every touchpoint?
How important is connecting emotionally and how well do you do that with every customer?
There are many more questions but these are the baseline starting points.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Last night’s (retirement) Halloween dinner, at the very beginning.
Disney Cast Member created a wow-moment in a simple way, at the very end.
Brand, in layman’s terms, is your reputation.
Brand loyalty is the sum of everything you do and say.
It is also the sum of what you don’t do and don’t say.
My personal brand emulates two companies.
Disney, where i spent a lifetime honing my platform, from Disney’s Chief of Staff to Disney’s Cleaning Staff.
Apple, the company that builds the tools i need to change the world and help others to do the same.
There are individuals (not companies) that i also emulate: Jesus, Martin Luther King, Mother Teresa, Gandhi. Assuming you know that Walt and Steve are on this list too.
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.
