Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
What do you think of these logo designs i received last night?
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
Keynote Speaker logo decision time.
Fourth choice.
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This website is about our career health. To leave this site to read today’s post on my home health website, click here.
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
We changed our questions at Disney, changing everything.
The first 15 years working at Disney, we asked questions similar to the ones Press Ganey is asking above.
Somewhere in the middle 1990’s we transformed our thinking as an organization.
We uncovered the four key drivers to Guest Satisfaction and made sure every Cast Member group (Front Desk, Waitress, Life Guard, Merchandise Host, Landscaper, etc) was rated on those four key drivers above everything else.
Four simple questions.
Every Cast Member group was held accountable for excellence in all four Key Drivers.
What if we “aced” lessor Guest Satisfaction Drivers, but failed at mission critical drivers?
Our repeat visitation – our number one business metric – would drop.
Simple as that.
Even a 1% drop would translate to millions (and millions) in lost revenue.
And even a 1% increase would have the opposite (and positive) affect.
PS. Go 5% in either direction. Go 10%.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Insanely clever, understated humor.
Who couldn’t use a smile or decent chuckle at work?
Insight: Apple has a signature (branded) formula for their new product announcements. The director captured that brilliantly.
McDonalds on the other hand, has created an unmistakable brand built on grease and “secret ingredients” covered in bread crumbs.
Two world-recognizable brands.
Two distinctly different emotional connections.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
The world famous company fell flat yesterday.
Did they do something blatantly wrong?
No.
Then what?
They simply didn’t do the basics for which they’ve become famous.
It would be like going to Disney World and the Park was dirty. Assume all the Cast were exceptionally courteous, but the place wasn’t clean.
The flight was fine, it just wasn’t special. At all.
Zero “fun-factor”. Zero laughter.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our career health. To leave this site to read today’s post on my home health website, click here.