Disney Institute Brand Loyalty Keynote Speakers

This is such a great topic to prepare for and deliver.

There are three (not four) world-class basics that make up the Disney Brand Loyalty architecture.

i have been teaching our Son (now 18) these Disney blueprints for two-thirds of his life.

We are both more aware human beings because of this student-teacher-student relationship.

Everything i learned, did, and taught from 32 years as an insider and two-time Walt Disney Lifetime Achievement recipient has been synthesized into brilliantly simplistic DNA.

No one i know has deconstructed Disney’s operational DNA and reconstructed it in such a useful way.

It brings a wonderful sense of fun and a glowing opportunity to offer such a unique professional development opportunity to the world.

Disney Institute Brand Loyalty Keynote Speakers are rare.

Why?

Because The Disney Approach to Brand Loyalty (DABL) was the least requested Disney Institute (DI) Keynote Speech. DABL was also the least offered Open Enrollment program.

It was more effective and efficient to have a few people well-versed in the subject matter and logistics to represent DI. i am one of those lucky people.

Note: The Disney Approach to Brand Loyalty has been discontinued as a product since just before i retired from Disney in 2014.

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Read just the first sentence in the Tweet

Huge difference between training and development.

Read just the first sentence in the Tweet.

Only that sentence.

At Disney, training is highly structured, designed by an expert Human Resources team, and delivered by carefully chosen hourly Cast Members called “Disney Trainers”.

A Disney Trainer is not a full-time role.

You perform your normal Host/Hostess role and when you are needed, you are scheduled to be a trainer and get a small hourly pay increase for the hours you are officially designated as a trainer.

Training Manuals filled with Standard Operating Guidelines for each individual role are followed and administered without deviation.

There are additional layers to training and i am skipping those intentionally to jump to development.

Development at Disney, and any great organization, is the opposite of training.

Development is highly unstructured.

There are no manuals.

There are no trainers.

Development is initiated by great leaders.

Good leaders may rarely initiate development.

There is also very little accountability to insist that development is robust.

Great Disney leaders have unlimited and creative ways to develop others (usually their direct reports, but not limited to that).

For example, during a bi-monthly one-on-one meeting with my leader in 2007 (seven years before i retired), Wayne said, “Not everyone on the Executive Team likes you. When you’re in meetings, just zip it.”

Those two sentences changed the trajectory of the second half of my 15-year Disney Institute career.

In fact, in all of my 30-plus years at Disney, this was the simplest, quickest, and most impactful development any leader bestowed on me.

Contrast that with a seven-month full-time special assignment as a Guest Satisfaction Measurement (GSM), the second most impactful “development” in a long career.

Just to be crystal clear:

Train for compliance with the highest industry standards.

Develop for commitment so strong, you earn the reputation as being a great place to work, because your mission (and the way you connect your team to it) is so powerful.

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Emotion trumps everything

Emotion trumps everything.

Customers are deciding whether you love them or not, every time they interact with your organization.

When they feel something uniquely special from your organization, brand loyalty is strengthened.

When customers sense a non-committed employee, process or facility, loyalty is eroded.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.