Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
Sure, jungle jeff noel knows a lot about social media with decent numbers of blog visits (1mil+ annually), You Tube views (45k), Twitter followers (5k+). Google page rank (#1) and other search engine optimization too. He voluntarily stepped down from blogging professionally, before a corporate social media policy was even created. He trusted his intuition.
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Running TV or newspaper ads is expensive. Or use You Tube, Twitter, Blogging, Facebook, their cost is almost zero.
Hardly a company out there that doesn’t have a “follow us” on Facebook and Twitter. Why is that? Duh. These viral addresses are now as important as a physical address used to be.
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Sales is the transfer of enthusiasm. In 2009, no one had, nor has now, more passion for blogging than jeff noel, The Blog Whisperer, The Internet’s Only Five-A-Day Blogger, and America’s Work Life Balance Expert. What noel learned early on is that few knew (and not much has changed) about blogging and how it can help organizations spread ideas. Seth Godin is the original idea virus spreader. God bless Seth for being indispensible.
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Organizations with the best reputations and greatest public trust have the most to lose if their social media isn’t specifically and clearly laid out. And even three years later, the social media learning curve is still a curve. The original corporate social media policies laid out broad, general, use-good-judgement verbiage. So much of the Internet landscape was, and still is, a relatively wild frontier.
PS. This is post 4,999, to read post 5,000 please click Blog
Three years ago, did your organization have an official corporate social media policy? Doubtful. Today? Sure. Industry has mostly caught up with what has been street knowledge for years – social media is invaluable in communicating a brand.
A brand is the first thing someone thinks of when they hear your name. Brands are not always positive. Some brands are so positive, they are the definitive leader: Disney, Apple, Google, Starbucks, ESPN.
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