Expectations are formed by our actions, not by what we say.
If i say there’s a deadline but don’t enforce it, then there really wasn’t a deadline.
This lack of honoring one expectation contaminates all expectations.
What shouldn’t be a tough call might be, meaning the tough call to raise the price to the December 25th deadline price.
Why?
Anyone paying a premium expects flexibility. As in, “cut me a break, man”.
And then there’s the notion that all of this was an exercise in negotiating a bigger picture – contract(s) signed by year end, which is four weeks away.
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