Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
Our world is small. Which is beautiful.
…and a smile means friendship to everyone.
Be the change you wish to receive.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
Looking forward to, if possible, returning to Glacier National Park this Summer.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
Unofficial If Disney Ran Your Life podcast release January 25, 2019 proceeded official Podcast launch exactly one year later – nearly three weeks ago.
What’s cool is that Jody trusted me to proceed with the mantra, “This might not work”.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
Exposure trumps revenue in 2020.
This revelation just appeared minutes ago while replying to an early business-day-client email.
This year is about marketing and getting the word out.
Why?
The theories about many business strategies and tactics are simply that, theories.
If you have owned your business for at least 11 years, you absolutely understand. If you are in the first year to five years, you haven’t yet discovered the reality of longer-term growth and reputation marketing.
Burn the ships.
.think .differently
Over-focus.
Super excited.
Day one.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
Can’t help but wonder what happened on the backstage side of our business to come up with this (Wheel of Fortune last night).
Big, fun, creative marketing ideas are a different kind of creativity than the day to day grind on the customer service front lines.
You understand the difference, right?
Marketing creativity is seen publicly by millions. Front-line operational creativity is invisible to customers (Guests).
Marketing creativity can become an annual event like the recent, “I’m going to Disney World” super bowl commercial, but no customers are personally impacted while visiting a Disney Destination because of that creative idea.
Frontline operational creativity can become a new customer process (or a removal or improvement of an existing process) and impact tens of millions of customers (Guests) annually, year after year. Additionally, one process enhancement can impact not only each customer, but every interaction with every employee – literally billions of interactions annually, year after year.
You want an example right?
Sure, take the FastPass clocks at FastPass eligible Disney Attractions. The clocks were a frontline Cast Member idea. Originally, it was an argument awkward debate between the Cast Member and the Guest as to who’s watch had the “correct” FastPass entrance time. The clocks became the official tie-breaker when two watches didn’t match and life returned to normal for every customer henceforth.
Backstage, Castzooming (Costuming), the process whereby Employees (Cast Members) obtain their daily Disney Costumes moved from a daily one-for-one exchange to a once a week, all five costumes exchange. Not only that, Cast Member asked to be able to take them home. Billions of cumulative employee interactions enhanced by two radical front line employee ideas.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.