Exposure trumps revenue in 2020.
This revelation just appeared minutes ago while replying to an early business-day-client email.
This year is about marketing and getting the word out.
The theories about many business strategies and tactics are simply that, theories.
If you have owned your business for at least 11 years, you absolutely understand. If you are in the first year to five years, you haven’t yet discovered the reality of longer-term growth and reputation marketing.
Burn the ships.
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