

Here’s to the misfits.
The crazy ones.
The ones who change things.
Be well and remain amazed.
Be freakin’ remarkable today.
There’s a ton of people looking for someone like that in their lives.
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Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.


Here’s to the misfits.
The crazy ones.
The ones who change things.
Be well and remain amazed.
Be freakin’ remarkable today.
There’s a ton of people looking for someone like that in their lives.
Next Blog

Figuring the worst is a natural first reaction. Some of us stop there. Human nature. Socially acceptable.
Yet others (a rare minority) immediately search for the very best outcome and realize it could be even better than it is possible to imagine.
Immediately called Apple Care and scheduled the first available Genius Bar appointment to have the glass cover replaced ($79 under warranty).
Apple Store at Mall of Millenia was out of covers, therefor rendering an immediate repair impossible.
So they simply replaced the entire phone, no questions, no hesitation.
Apple has never (ever) disappointed. Ever.
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Claiming to be an early adopter means you have to be one. And therein lies the real reason to spend money to upgrade to the new iPhone 5s while still under contract. Call it a luxury tax. You must pay the price.
We also pay a luxury tax on the time investment for exercising. There is very little time for watching TV.
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Think about the American brands Baby Boomers trust – Apple and Disney. These two iconic brands built and maintain their reputations on the backbone of their customer’s trust. Apple and Disney pursue quality and excellence with unmatched competitive immunity.
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A week ago I dropped my fairly new iPhone 4, destroying the screen. Went online and scheduled an Apple Customer Service call. A little later, we spoke, and they were willing to overnight a new iPhone 4. Declining the overnight option, I decided to take my chances, and had the phone rep book a Genius Bar appointment at the local Apple Store.
So I get to the Apple store, but left within 10 minutes.
You see, the Apple Genius Bar guy claimed the phone rep said everything correctly except for one thing. “Uh oh”, I thought, “What did he forget to tell me?”
The Apple Store guy says, “He didn’t tell you that I can give you a new phone at no charge.”
He said telling the truth goes a long way.
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