Category: Brand Loyalty

The One Who Leads The Way Has The Most To Gain And The Most To Lose

Thank you Seth Godin for your wisdom, insight and sharing

Being out in front, questioning, asking, telling, wondering, trying, failing, starting over, relentlessly striving, pushing, pulling, challenging, never satisfied.

These are all attributes of the heretical leader we all need, and hate, most.

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The Trouble With Success

December 28, 2010 - As We Speak....

Let’s say you start to ignite a fire in the souls of your customers. Then what? Now you’re stuck. You can’t quit! Can you?

So now the bar continues to rise. If you don’t continue to fulfill your purpose – connecting your emotional product with your customer’s soul – you loose.

Being a small business entrepreneur, this has never been more clear than the past three months. Numbers are climbing so fast…

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No Lizards, Only Chickens

It’s a no-brainer, to stand out in a crowd, you have to do things differently or better than your competition, especially in a highly competitive market, like fast food.

Chick-Fil-A does both – different and better!

No Lizard brains allowed, only chickens.

(each photo contains a story caption)

Fresh Flower Bud Vase At A Fast Food Outlet
Fresh Flower Bud Vase At A Fast Food Outlet?
At Every Single Window Table
At Every Single Window Table!
As You Enter The Fast Food Place...
As You Enter The Fast Food Place...
They Have The Audacity To Tell You Exactly Where They Stand
They Have The Audacity To Tell You Exactly Where They Stand

No Lizard brains allowed, only chickens. Got it?

Trust Je… @ Next Blog

Branding By Larry The Cable Guy

Some Are Born With A Personal Brand
Some Are Born With A Personal Brand

Do you have a personal brand? Does it even cross your mind?

Not your company’s brand.

Yours.

You have one, guaranteed.  And you might be unaware, it’s your reputation.

Larry the cable guy came to service our BrightHouse cable connection. Without even being aware, he:

  • Was assertively friendly from the very first second
  • Reassured us he was a great technician
  • Built a relationship first, before starting his work
  • Separated his task from his purpose
  • Went above & beyond

Larry the BrightHouse cable guy has an awesome personal brand. It’s my professional opinion that he wasn’t fully aware of it’s positive power.

Which just so happens to compliment and tier up to his company’s brand.

Well done. And, thank you Larry.

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Give It Away For Free

Someday, Maybe, A Humble Servant.
Someday, Maybe, A Humble Servant.

How often do you associate with incredible talent? Daily? Weekly? Never?

On a recent call, Gary W. Goldstein, Pretty Woman producer, said you should give your best stuff away, for free.

Radical, not logical, and counter-intuitive for most.

For me, perfect!

People resonate with authenticity, with raw, unrehearsed passion and truth. (duh!)

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