Category: Brand Loyalty

Embrace your customers means embracing social media

Three small bronze statues of children at the beach

 

Disney’s CEO, Bob Iger, in a You Tube video interview said,

“Disney isn’t embracing social media. Disney is embracing the customer. The customer is embracing social media”.

Social media can provide greater opportunity to help any organization create a stronger emotional connection with their brand.

Is your company embracing social media? Are you involved in it? Do you know what a Google Alert is? Do you have a domain name? Do you have a blog? These things will be as common as a cell phone some day. There will always be people who “get it” right away, and those that are the last in line.

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Are You A Loyal, Happy Employee?

The Shoe Fit...
The Shoe Fit...

How long have you been in the workforce, paying taxes? How long have you been loyal to your current employer? We all understand that employee engagement and retention are critical, long-term business strategies.

Yet, being a great leader has never been more challenging, with the tremendous pressures of today’s unprecedented economic downturn.

It would almost seem that as leaders, we could make excuses to ourselves to justify our focus not on our people, but on the bottom line and our very own survival and reputation.

If you’re a parent (aunt, uncle) would you make excuses and rationalize that your children can fall from being at the top of your priority list?

For my wife, it’s been half her life with the same employer. Yesterday, it was exactly 26 years.

As a leader, you show what you value, every single day. Which should remind us that what we do thunders so loudly, others can’t hear what we say.

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Got Apple, Steve Jobs?

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
– Steve Jobs

Steve Jobs, the American computer pioneer who cofounded Apple, is known for his intensity, his brashness, and his focus on elegant design. He was born in 1955 in San Francisco. At age 21, he and Steve Wozniac built the first Apple computer in his garage. Its successor, the Macintosh, introduced the mouse. After Jobs was ousted from Apple, he bought Pixar Animation, creator of Toy Story and Finding Nemo. On his return to Apple, he introduced the iMac and iPod, restoring the company’s luster. He now lives in California with his wife and three children.

Are you passionately following your dreams?

Being organized can help you keep your dream alive.

Twitter For Business

This is going to make traditional thinkers squirm. But it should make them squirm with delight. But amazingly, it won’t.

Ann Handley of Marketing Profs, mixes (happily and deliberately) business and personal on her Marketing Profs Twitter account. She discusses why business and personal tweets are critical to success. (I’ve been preaching it too). A word of caution, it’s 11 minutes long. I played it in the background last night while doing other work.

Ann Handley, MarketingProfs from Michael A. Stelzner on Vimeo.

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1 Commonly Forgotten Business Tip

1 Commonly forgotten Business tip for personal and small business branding. This ain’t no shirt and tie message,  just common sense, following this morning’s run in the hot, heavy, humid Florida air:

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