To fame or not to fame

To fame or not to fame.

The speaker agent posted the question on a LinkedIn thread. See photo above.

And i ask the question because occasionally i wrestle with how well known do i want to be known, because becoming well known is marketing 101.

When a business is a one person show it’s really important that the intended and potential audience is clear about who the person is and what they do and how that person can help them and their business.

Try to imagine owning a business where you are the central figure for your product and your service. Then think about world-class branding and marketing, and the dilemma should become obvious.

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Being busy lets you do this one thing to literal perfection

interesting signs in Philadelphia
Random sign caught my eye.

 

Being busy lets you do this one thing to literal perfection.

Hide from your mission and purpose in life.

First, you refuse to be clear, concise, and compelling about your purpose.

Second, (insidiously) without clarity, you hide from your real work – the risky stuff that may not work – the stuff that makes others uncomfortable – but if it worked, it would triumphantly change everything.

Because you aren’t clear, you and everyone else, can’t tell what success looks like.

Hiding.

Safe.

Can’t be a failure, right?

Can’t see the bullseye, so missing it goes unnoticed.

Safe.

We like safe.

Safety adds insult to injury.

Without clarity, you lose all sense of urgency.

Without urgency, distraction trumps focus.

Without focus and urgency, being busy comforts you.

And exhausts you.

And everyone around you.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Be Careful What You Wish For

(smile)

It occurred to me that there is a very important caveat to every self-help and business success tip ever written or spoken – be careful what you wish for.

Insight: More is not necessarily better.

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