5 Brand Loyalty questions

5 Brand Loyalty questions:

  1. Do you have a clear, concise, and compelling customer promise?
  2. Does every employee know the company promise?
  3. Are your employees assertively friendly?
  4. Are your products and services worth the price?
  5. Do your products and services align with what you want your customers to identify with?

 

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Epiphany pedigree?

PodCast screen shot
The host took 16 minutes before finally introducing his Guest, Jody Maberry. Why?

 

Epiphany pedigree?

When asked a question, the other person is telling me what’s important to them. i take this very seriously and have great skill in immediately sorting to the best answer from a lifetime at Disney.

When i’m asked to “share some Disney knowledge” i have no idea where to go with that.

Focus is key.

Invite me to be on your show, but only if you have important questions.

Speaking with Jody Maberry yesterday, this hit me. Thank you Jody.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

So what? (reprise)

Game changing companies
Photo from LinkedIn. Credit to IBM, @ibmge

 

This photo is great, all the way up to the point when my conscience demands, “So what?”

So what am i going to do with this information, feel good?

No really, this is a ridiculously serious question and my answer matters.

A lot.

Feeling good does nothing for transforming my business or my life.

In every case, prevailing and traditional thought lowers my bar about what’s possible.

Follow the tried and true, right?

Don’t mess with the recipe for success.

The gurus and experts hand us the tried and true recipes.

Right?

You’re joking, right?

This is where the inspiring photo made me pause and take stock.

i, jeff noel, a keynote speaker, may not be an Uber or Facebook, but in the Professional Speaking world, i’m on a journey in the opposite direction of the tired and true professional speaker best practices.

So what have i done with, you know, “feeling good” about disruption?

For starters:

1. My website is an acoustic version. Boarding on amateurish. Why? Because i’m not trying to impress you with graphic design.

2. No one (that i’ve ever seen) lists their speaking fees. On the first click after landing on my site, boom, there they are. My fees are high enough to scare most people away. Perfect.

3. No video clips of me speaking. Gasp….oh my goodness, are you nuts?

4. No email subscription list. Double gasp. Why? Most people can’t keep up. Decision makers aren’t subscribing to email lists; they don’t have the bandwidth.

5. i don’t share my content online. Rather, visitors discover clear, concise, and compelling questions, paradox, and common sense. The karma is that i solve for what most consider unsolvable. But i do it in person, for a fee. It’s more than fair. In fact, it’s game changing.

Here’s the bottomline: If you are going to preach that you offer something different and impactful, start with your online personality. Predictable and acceptable? Unpredictable and intriguing?

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

How important is new employee orientation?

Disney University exterior view
Yesterday, lunch meeting at Disney University.

 

Q. How important is it to conduct new employee orientation as the very first day (no exceptions) of work for newly hired employees?

A. If an organization doesn’t immediately set context for everything else that will happen in an employee’s career, what is at risk?

Seriously, let that sink in for a minute…

  • New people filling in the blanks by guessing
  • Making assumptions about priorities and focus
  • Questioning why their questions aren’t anticipated, and answered without having to ask
  • Feeling like the slick marketing doesn’t live up to the real thing
  • Setting the tone that winging it is acceptable
  • And on and on

Disney over-focuses on this question and insists that every new employee (Cast Member) attends Disney Traditions, every new employee’s first day of work.

The day is spent building an emotional connection to the Disney company culture that by the end of that first day, it’s something everyone wants to defend.

When done with excellence, that feeling should last a lifetime.

 

__________

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

i never asked the right question

Mickey Mouse Logo on Twitter
Yesterday on Twitter.

 

Twitter Mickey Mouse logo
Yesterday on Twitter.

 

A friend and i spoke for an hour yesterday about entrepreneurial effort.

Not until this morning did it occur to me to ask her, “Are you running to something or away from something?”

Fear probably does not have enough juice to fuel success.

Purpose, when we would literally die for something, is rocket fuel.

__________

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.