Florida – Page 6 – Disney Brand Loyalty Keynote Speaker

Freakonomics And Sam Horn

You’ve probably heard of Freakonomics.

You probably have not heard of Sam Horn.

I met Sam Horn on LinkedIn.

Sam Horn loves quotes. jeff noel loves quotes. In fact, jeff noel is addicted to quotes.

Sam feeds quotes to quote-addicted people like me.

She also speaks and writes. And Sam Horn does them well, very well.

And if you have any common sense at all, you’ll trust me and click here to read this New York Times summary of her book, Tongue Fu.

I have six new ideas from reading this brief, but compelling angle to crafting your pitch, your elevator speech. Seriously.

Second Great Leadership Book

Wow. Ever heard that phrase, “Time flies when you’re having fun?” Can’t believe it’s been nearly two weeks since I started writing about the two top leadership books I read in 2009.

Guess what, I never shared the second book. The Last Lecture was the second great leadership book I read in 2009. And the first?

Rich Dad Poor Dad, by Robert Kiyosaki.

How many knew I’ve had a Rich Dad Poor Dad book review over on the right hand column all 2009?

Smart Bomb

Smart Bomb?

The silver bullet, and we’re not talking Coors Light here. Don’t we dream of finding the silver bullet?

The silver bullet for leadership, for customer service, for brand recognition, marketing, market share, sales, etc.

Maybe we are searching for the wrong solution.

Maybe we should be in search of the …. smart bomb.

Smart bomb? Yes. I just discovered it. (it was right next to the fountain of youth)

My son and his friend are playing video games.

I’m eating some cold, left-over Pasitano’s Pizza for lunch.

Watching them play, with their nine-year old competitive juices flowing, they just got excited about a smart bomb. I watched the bomb grow in size, until it was a giant bubble on the TV, and then it exploded.

All I could think to do was groan for them, in their apparent loss. Because, like most bombs, a big explosion does serious damage.

They corrected me, the way nine-year olds do when adults reveal their complete incompetence about stuff they didn’t grow up with.

A smart bomb, when it explodes, makes everyone near it – smarter, more effective. Better.

Smart bomb. Has a nice ring to it. Imagine if you worked on something important and then it sort of exploded in your face. Youch.

Or, “EUREKA!” As in – “Used to express triumph upon finding or discovering something.”

You know, the silver bullet.

Look At All These

Look at all these things we have to do:

Buy Insurance
Buckle our Seat Belt
Say Thank You
Brush Our Teeth
Be Nice to Others
Lock Our Doors Before Bedtime
Do a Great Job at Work
Blah, blah, blah

But, ask us to think about our personal vision statement, and you might as well ask us if we can grow a money tree.

Why is that? Am I missing something?

Not A Big Deal

Hey, don’t want to make a big deal, or start some internal swirl of guilt or doubt with anyone, so I won’t dwell on this blog thing from yesterday.

But may I please say one more thing before we move on? Google a few things and see what you get:

Your name
Your Company
A few key words you use

Blogging will accelerate your search engine optimization. It’s not a silver bullet, but then again, and we all know “There ain’t no silver bullet.”

And as a “put your money where your mouth is” kinda thing, Google any of my blog titles (minus the .com, .net or .org).

Maybe there is a silver bullet.

Or, beginner’s luck.