Emotion trumps everything.
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Brand Loyalty thesis
Tag: Emotion
Emotion trumps everything
Disney has been named the most “intimate” brand among consumers in MBLM’s Brand Intimacy 2019 Study, moving up four spots from 2018. The annual study is a comprehensive ranking of brands based on emotion.
Earlier this year, The Walt Disney Company was named among the “World’s Most Admired Companies,” ranking No. 4 on Fortune’s annual survey of corporate reputation. Disney also recently earned high marks on Forbes’ list of the World’s Best Employers for 2018, placing fourth, and topped Forbes’ list of the World’s Best Regarded Companies for 2018.
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Loyalty, Disney Style
As Keynote speaking tips are discovered, they get shared at junglejeff.net for you.
If you have any desire to speak or to become a better speaker, an example of eight sound speaking tips is here.
Did you know? A few years before retiring from Disney in 2014, there was a personal idea (and challenge) to begin omitting “i, me, my, mine” in all communications: email, text, written notes.
Why?
Subconsciously, most of us communicate selfishly.
Start taking a closer look at the messages you receive. Count the ratio between the sender’s “i, me, my, mine” versus the sender’s “you, your, our, us, and we”.
Almost to a fault, we are internally (personally) focused versus externally (the receiver) focused.
Count the “i’s, me’s, my’s and mine’s”(ommitting the ones in “parenthesis” to explain the concept). Do the same with “you, your, our, us, we”.
Totals (excluding the one in “parenthesis”):
i, me, my, mine = 0
you, your, our, us, we = 5
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Downside to world-class organizational vibrancy
The downside to world-class organizational vibrancy?
None.
There’s something about world-class organizational vibrancy that attracts and retains great (loyal) employees.
Same thing happens with customers.
World-class customer service vibrancy attracts and retains great (loyal) customers.
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We know great brand loyalty is a competitive advantage
Any leader and any organization, in any industry, can architect world-class brand loyaty using systems and processes they control. World-Class Brand Loyalty is not reserved for special organizations that have secrets others don’t and never will have. Exceptional loyalty is built with three fundamental blueprints. Jeff’s Disney Keynote will be interactive, fun, thought-provoking, and comes with a personal challenge for every participant.
Your reputation is your brand. It’s the first thing your customer (or employee) thinks of when they hear or see your name. Customers (and employees) rate products and services as:
- Remarkable
- Okay
- Bad
Being ‘okay’ (satisfied) is dangerous – to your reputation and to your growth and bottom line. Brand reputation drives long-term profit more than everything else combined.
Loyalty comes from a promise your customer believes you’ve made to them. Jeff shares how a great customer promise creates lifelong emotional connections. Emotion trumps everything and yields your organization’s competitive advantage.
Delivering your promise at every customer touchpoint is key to creating strong, healthy emotional connections. You will discover what Jeff calls “seemingly insignificant” acts of kindness as the essential DNA for world-class loyalty.
Expect to be wowed. Expect to have fun. Expect to be enlightened. Expect to be put to task. You deserve it. C-ya real soon.
BIO:
Jeff Noel is a 30-year Walt Disney World Leadership veteran, two-time Disney Lifetime Achievement Award recipient, a published author, and highly-sought business advisor, helping Fortune 500 companies worldwide achieve greater success through a series of programs focusing on Jeff’s unique approach and architecture for World-Class Organizational Vibrancy. He has spent his life deconstructing and then reconstructed Disney’s DNA into clear, concise, and compelling business insights. Jeff not only helps you see remarkable opportunity, but he also engages you in wonderfully participatory ways so you actually “feel” his context-neutral insights – it’s the “feeling” of these insights (and the simple architecture) that will motivate, excite, and inspire you to create a future that’s better than now. Much better.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
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