Company orientation programs labeled Bore-ientation?

Chalk art at Epcot's United Kingdom pavilion
Orientation should trigger front line desire for discretionary effort

 

The first day of a new employee’s work is typically orientation. Often called bore-ientation.

Why make orientation unforgettable, over-the-top amazing?

Because if we can’t deliver it to them on day one, when will we?

We are setting the standard for all the rest of their days with our organization.

Seriously.

And most of us are clueless.

Which is why most employees won’t do any more than you pay them to.

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One big goal of great company orientation programs is…

Space Mountain at Magic Kingdom
Culture is an organization’s greatest asset

 

The goal of great company orientation programs is to have the instructor tell emotional stories about how cool the culture is. Know why?

Given the choice between working in a cool, exciting culture, and one that isn’t, which would you pick?

Personal, emotional, real stories from someone who was in the operation yesterday and is going back tomorrow, well, it’s as authentic as it gets. 

At the end of the day, we want new employees to have an emotional attachment and a pride – one that they will defend throughout their entire career. 

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They Really Want to Be Excellent

Last one, for now. And I have to tell you, They must really want to be excellent.

Hope you’ve enjoyed this insightful journey into the relative simplicity for having a world-class corporate culture.  It works for personal branding too.

How does a one-take-You tube video, five-a-day blogger know? If I have to explain it to you, you won’t understand.

Be well and do GREAT work!