Imagine if (random number) half your staff had blogs. And they wrote about how your company helps people.
Imagine the people you select to blog, like this. They are smart, professional people. You already trust them to remain compliant with all your organization’s policies, while interacting with your customers on the phone, and face to face.
Imagine no rules are broken and no lines are crossed – the same way you currently assume your people are behaving in front of your customers.
Is this easy or difficult to imagine?
