Why do you want to do this?
You know why this is a critical question?
Because if you can’t fire up the leader of the other leaders, it’s over.
Hard stop.
Enthusiasm is the most contagious thing.
Second most contagious thing is the lack of enthusiasm.
Insight: You MUST have your act together. You MUST set the others on fire. And then they must set the rest of your organization on fire.
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