The Why of Disney Brand Loyalty

Book storyboard

The Why of Disney Brand Loyalty

Why does Disney focus on creating powerful and lasting emotional connections?

Here’s how easy the answer is; if you could only pick one of these two, which would you pick?

  1. A legendary customer service culture reputation every employee believes is worth defending.
  2. A customer service culture that can never seem to go from good to world-class.

Sometimes, the answer is that obvious.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.