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The singular, simple goal of the professional speaker who sees her work as art is this

Steve Farber website header
If you write your own pitch, you want it to sound amazing right? (Random photo, have never heard Steve speak)

 

The singular, simple goal of the professional speaker who sees her work as art is this:

To cause the audience to think differently

To leave thinking about starting something in a different way than they ever have before.

To change something.

Change?

Seriously?

Yes!

And to be so excited about it that they can’t wait to get started.

A speaker who isn’t driven to do this for you is not worth wasting your time and money with.

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What’s our brand?

Disney Phone book
Photo: Phone book in the lobby of the bank serving our family banking needs

 

What’s our brand?

You know, the first thing people think of when they see us or hear our name.

For Example:

Virgin Atlantic – Irresistible

Starbucks – your third place (1st is home, 2nd is work, 3rd is SB).

So let’s back up, brand is also what a company does to try to make you feel a certain way.

Tomorrow, a singular, simple thought running through the minds of artists as speakers.

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Worried. Intimidated. Stressed. Under perform as a result?

Hawaii Electric substation on Hana Highway
Were does our energy source reside?

 

Ever go up against work with someone with a remarkable reputation?

Someone you see as the very best at the work you do.

Worried. Intimidated. Stressed. Under perform as a result?

And afterwards be incredibly thankful for the opportunity to work side by side with them because you got to experience something incredible?

And then sometime much later you get a second chance to do it again?

And realize much to your surprise, you are so capable that you actually surprised yourself with how amazingly solid you were the second time around?

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