If you really want to change your culture

Disney Keynote Speaker
Positive reinforcement for audience particiption.

 

Disney Keynote Speakers
i remember when i began using the reference to MLK’s “I have a dream.” vs i have a strategic plan. Nice to see it’s continued to be a valuable insight for our Disney Institute culture.

 

 

If you really want to change your culture, you have to really want to change your culture.

At Disney, you can never be rude to a Guest.

Never.

You have to be nice 100% of the time.

Essentially, you can never deviate.

There’s never a time when you can not be nice.

Never.

It’s obsessive.

And it differentiates our brand against other world-class service providers.

Fifteen years ago when our Son was 3, the daycare changed their pickup policy and began requiring parents to remain in the car.

Gone was the daily hug we’d do at the day care door.

And, not only did you wait in your car, but you were expected to not get out.

They placed your child in the car seat and off you go.

i asked a Disney institute colleague about a creative solution. By the way, Joel is gay and i asked him for parenting advice.

Why?

He sees things others will never see.

Joel suggested i drive away, find a safe place, pull over, get out, do our hug, get back in the car and drive home.

Yesterday at High School the almost 18-year old and the almost 59-year-old hugged before getting in the car.

They (we) haven’t missed a day since 2005.

Never.

Obsessive?

 

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You have to want to change everything

Disney Keynote Speakers
Top sentence.

 

Everything a Customer Service architecture is built for revolves around a simple and profound outcome – creating an emotional connection with every customer interaction.

Sounds impossible.

Right?

Bad news, it’s not impossible.

That’s why so few organizations are world famous for customer service.

And just as important is treating employees as customers – because they are.

To move from where you are now to world-class will require you to change everything.

To better understand how legitimate this concept is, imagine a personal example:  moving from being inactive and merely surviving to becoming active and vibrant; literally a pillar of health and wellness.

 

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Disney Customer Service Basic is to make eye contact and smile

Lyft driver photo
At Disney, we focus, intentionally, on smiling when we make eye contact. Also noteworthy, everyone in business faces public scrutiny.

 

Miguel was a nice person.

He chose his photo above.

He’s in the people business.

In the making people feel safe and comfortable business.

The trust business.

Imagine Disney marketing their Theme Parks and Resorts with Guests and Cast Members interacting and the Cast Members are not smiling.

Be intentional.

In your recruitment ads, your hiring goals (hire friendly people), your marketing, your employee training – these are a few of the mountain of things that make up your public brand image.

As i looked for a photo (and idea) for this post, i randomly fell on the Lyft receipt. i take photos of every business receipt to use in Quick Books business accounting.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

The key to exceeding expectations

Apple iPhone X delivery
originally scheduled to deliver Dec 1-8.

 

 

Under-sell and over-deliver.

Apple surprised me a couple days ago.

It was delightful.

The key to exceeding expectations is to do things that surprise and delight others.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

A huge Customer Service moment

American Airlines Customer Service
American Airlines Customer Service at Orlando International Airport baggage claim blew me away.

 

American Airlines Customer Service
This is a huge wow moment.

 

A huge Customer Service moment by two American Airlines employees at Baggage claim.

i asked them (above), “Is this an American Airlines thing or are you the only two who do this?”

They said they are the only ones.

What’s special about what they do is the extra effort they demonstrate by placing every passing piece of luggage handle up so customers may easily grab their bag.

WOW!!!!

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.