Questions – Page 27 – Disney Brand Loyalty Keynote Speaker

We changed our questions at Disney, changing everything

Questions.

Questions

We changed our questions at Disney, changing everything.

The first 15 years working at Disney, we asked questions similar to the ones Press Ganey is asking above.

Somewhere in the middle 1990’s we transformed our thinking as an organization.

We uncovered the four key drivers to Guest Satisfaction and made sure every Cast Member group (Front Desk, Waitress, Life Guard, Merchandise Host, Landscaper, etc) was rated on those four key drivers above everything else.

Four simple questions.

Every Cast Member group was held accountable for excellence in all four Key Drivers.

What if we “aced” lessor Guest Satisfaction Drivers, but failed at mission critical drivers?

Our repeat visitation – our number one business metric – would drop.

Simple as that.

Even a 1% drop would translate to millions (and millions) in lost revenue.

And even a 1% increase would have the opposite (and positive) affect.

PS. Go 5% in either direction. Go 10%.

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

This is an antagonistic way to make a living

Home security camera company website landing page.

i make my living ~~answering~~ asking questions no one else is asking.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

5 Brand Loyalty questions

5 Brand Loyalty questions:

Do you have a clear, concise, and compelling customer promise?
Does every employee know the company promise?
Are your employees assertively friendly?
Are your products and services worth the price?
Do your products and services align with what you want your customers to identify with?

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Epiphany pedigree?

PodCast screen shot — The host took 16 minutes before finally introducing his Guest, Jody Maberry. Why?

Epiphany pedigree?

When asked a question, the other person is telling me what’s important to them. i take this very seriously and have great skill in immediately sorting to the best answer from a lifetime at Disney.

When i’m asked to “share some Disney knowledge” i have no idea where to go with that.

Focus is key.

Invite me to be on your show, but only if you have important questions.

Speaking with Jody Maberry yesterday, this hit me. Thank you Jody.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

So what? (reprise)

Game changing companies — Photo from LinkedIn. Credit to IBM, @ibmge

This photo is great, all the way up to the point when my conscience demands, “So what?”

So what am i going to do with this information, feel good?

No really, this is a ridiculously serious question and my answer matters.

A lot.

Feeling good does nothing for transforming my business or my life.

In every case, prevailing and traditional thought lowers my bar about what’s possible.

Follow the tried and true, right?

Don’t mess with the recipe for success.

The gurus and experts hand us the tried and true recipes.

Right?

You’re joking, right?

This is where the inspiring photo made me pause and take stock.

i, jeff noel, a keynote speaker, may not be an Uber or Facebook, but in the Professional Speaking world, i’m on a journey in the opposite direction of the tired and true professional speaker best practices.

So what have i done with, you know, “feeling good” about disruption?

For starters:

1. My website is an acoustic version. Boarding on amateurish. Why? Because i’m not trying to impress you with graphic design.

2. No one (that i’ve ever seen) lists their speaking fees. On the first click after landing on my site, boom, there they are. My fees are high enough to scare most people away. Perfect.

3. No video clips of me speaking. Gasp….oh my goodness, are you nuts?

4. No email subscription list. Double gasp. Why? Most people can’t keep up. Decision makers aren’t subscribing to email lists; they don’t have the bandwidth.

5. i don’t share my content online. Rather, visitors discover clear, concise, and compelling questions, paradox, and common sense. The karma is that i solve for what most consider unsolvable. But i do it in person, for a fee. It’s more than fair. In fact, it’s game changing.

Here’s the bottomline: If you are going to preach that you offer something different and impactful, start with your online personality. Predictable and acceptable? Unpredictable and intriguing?

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.