Sell more, to more people, more often

gag gifts for easter
Wind him up and watch him GO. He walks and poops jelly beans. Photo, 12 hours ago at Publix.

Every marketing department in every organization has one job: sell more, to more people, more often.

And in many departments, admirable values are not driving decision making. Yes, this is funny. And to some people, it is also childish. Poop jokes. Whatever sells, right?

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The painful paradox of profit

Disney Customer Service Speaker
Never did mention i’m an author during last weeks leadership keynote speech.


Began the rough draft yesterday to describe concisely what hiring me as a business advisor would look like.

Have a client who wants transformation and world class consistency and operational excellence.

Same client also wants this as cheaply as possible.

She’s been taught to ruthlessly control costs.

Profit is the goal for her, not the reward.

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Guess which one Walt Disney thought it was

Epcot's Spaceship Earth


(photo: Lunch in Japan on a Sunday is easy when you call Walt Disney World home)

Leadership is the silver bullet. While it’s common to have great business managers leading a team to stellar financial results, the long term toll this effort requires needs to come into question at some point.

Bottomline, the difference between burnout and turnover versus sustainability and loyalty is simply this:

Profit is either the goal or the reward.

Great leaders see it as the reward.

You reach a point where you no longer work for money. – Walt Disney

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Dear leaders, yes financial obligations are the bottom line, but

Time Magazine cover with Mary Barra


Time Magazine cover story and photo


(photo: Time Magazine cover story… inside it continues with intriguing photos)

The harsh reality in business is there’s a number behind everything.

Dear leaders, yes, financial obligations are the bottom-line. We hear you say this all the time when we ask for stuff we deem important, “It has a number behind it”.

Of course there is.

And there are people behind the numbers.

Profit is either the goal or the reward.

Our choice to see it as goal or reward determines the employees’ choice for compliance versus commitment.

Leaders, hasn’t anyone explained this to you?

Either way it’s crystal clear.

Even if you look the other way.

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Funny thing about what people really want

Walt Disney Legacy Award recipients
Never saw this honor coming. Not in a million years. To personify is great wealth.


Funny thing about what people really want. We start out believing it’s a great paycheck.

Money to purchase the things we want to own and do the things we want to do.

Eventually we get it.

(more or less, hopefully)

And then realize life ain’t about the money.

It’s about autonomy, mastery, and purpose – which allow us to make a positive dent in the Universe.

To personify Walt Disney’s good and decent and lofty values.

Which makes us rich.

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