Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
In seven months there were 190 jungle jeff noel blog posts, and a couple dozen You Tube videos directing traffic to one website. noel decided to remove and permanently delete much of his work, without being asked. He rewrote the remaining work to become personal in nature. noel says he wouldn’t trade the experience for anything, even though he literally has nothing to show and it was mostly invisible work without any credit or resume power.
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Running TV or newspaper ads is expensive. Or use You Tube, Twitter, Blogging, Facebook, their cost is almost zero.
Hardly a company out there that doesn’t have a “follow us” on Facebook and Twitter. Why is that? Duh. These viral addresses are now as important as a physical address used to be.
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Organizations with the best reputations and greatest public trust have the most to lose if their social media isn’t specifically and clearly laid out. And even three years later, the social media learning curve is still a curve. The original corporate social media policies laid out broad, general, use-good-judgement verbiage. So much of the Internet landscape was, and still is, a relatively wild frontier.
PS. This is post 4,999, to read post 5,000 please click Blog
Three years ago, did your organization have an official corporate social media policy? Doubtful. Today? Sure. Industry has mostly caught up with what has been street knowledge for years – social media is invaluable in communicating a brand.
A brand is the first thing someone thinks of when they hear your name. Brands are not always positive. Some brands are so positive, they are the definitive leader: Disney, Apple, Google, Starbucks, ESPN.
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It was three years ago this month that jeff noel began using social media for Mid Life Celebration, LLC, noel’s retirement venture. What few are aware of, is noel was granted an opportunity to blog professionally. From January through July, 2009, noel was given permission to try blogging. He wrote completely on his own and was unendorsed by his organization. It was a very organic process. Armed only with the blessing to try.
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