The genius of Walt Disney Imagineers is humbly captured in this video.
So many insights.
So discreetly revealed in such an understated way, most will miss the gold.
Quick story: For Fantasia, Walt had theater owners install special effects devices in their (small town) theaters, like a second pair of speakers in the rear so the audience would have “surround sound”. He had them install misters in the ceiling so you could “feel” the movie at the right moments. Red carpet from Main Street (USA) across the sidewalk to their theater’s entrance. Pre-printed show Playbills and ushers in tuxedos so arriving patrons would feel like they were attending a Broadway premier.
The theater owners didn’t do any of it.
They couldn’t grasp the vision and didn’t have the time nor money to go to these extremes for a movie that was passing through.
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The sensory overload was extended to the Cast Members, their behaviors, mannerisms, spiels, their costumes, and it literally had no end.
i’m excited to embellish this DNA with my new Disney Speaker website.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
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Were does jeff noel’s zealous attitude for excellence, details, and being the best you can be come from?
Directly from the DNA of Walt Disney.
Walt Disney wanted the audio-animatronic birds to breathe. He wanted their chests to inflate as their lungs filled before beginning the next chorus.
Our Imagineers told him him it was too much perfection, the audience wouldn’t see it.
Walt told them, “They may not see it, but they’ll feel it.”
The biggest challenge any organization must overcome is how to get their employee culture to pay attention to the smallest of details – details lost on the visible eye. Details that if no one sees it, is it still worth it?
Details that make you different, and better, than your competitors.