Walt Disney on product differentiation

Walt Disney and the Tiki birds photo
(Photo: Disney blog) Walt said aim for perfection, settle for excellence.


Were does jeff noel’s zealous attitude for excellence, details, and being┬áthe best you can be come from?

Directly from the DNA of Walt Disney.

Walt Disney wanted the audio-animatronic birds to breathe. He wanted their chests to inflate as their lungs filled before beginning the next chorus.

Our Imagineers told him him it was too much perfection, the audience wouldn’t see it.

Walt told them, “They may not see it, but they’ll feel it.”

The biggest challenge any organization must overcome is how to get their employee culture to pay attention to the smallest of details – details lost on the visible eye. Details that if no one sees it, is it still worth it?

Details that make you different, and better, than your competitors.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.