Culture – Page 10 – Disney Brand Loyalty Keynote Speaker

Deconstruct Disney’s DNA then reconstruct it in the simplest terms

Margaret’s Tweet (yesterday, April 11) on the photo above is the focus here.

Without context, we are completely misguided and destined to fail.

“Culture by design starts with the customer.”

Nope.

Wrong.

Context…

The customer experience starts with your employees.

The employee experience starts with your leaders.

So.

Culture by design starts with leadership.

Be intentional with your leadership culture, otherwise your employee experience will be by default, instead of by design.

The degree to which your employee culture is by default is the degree to which your customer’s service experience is unintentional.

You’re welcome.

PS. Imagine what you could learn, do, and teach by being inside Disney and Disney Institute for 30 years.

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Corporate culture is a virus

rare leadership concepts — Overuse generally has negative outcomes.

Disney Institute speakers — Yesterday on Twitter. i follow Disney Institute. Mark Matheis, far right, and Jim Mundy, 2nd from left standing, are great Disney Cast Members, former colleagues, and friends. Looks like they intentionally wore vests.

Disney Legend Steve Jobs — Received this via a text message yesterday. Here’s to the Crazy Ones.

Corporate culture is a virus.

It’s either by design and works for you.

Or it’s by default and works against you.

Corporate culture is like personal wellness.

We dwell in vibrancy or survival-mode.

What we accept by default becomes our standard.

Here’s how insidious this is…

Many people i know haven’t gotten once-a-week exercise since high school gym class.

Think about that.

And ask yourself, “Is that a vibrant decision?”

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The main reason organizations get and stay stuck

Disney Management Keynote Speakers — Disney Stock dividend check image.

The reason organizations fail at their primary purpose (which is to deliver shareholder value by surprising and delighting their customers and employees), is because they fail to embrace what truly motivates and inspires their people.

Employees aren’t encouraged and motivated by rewards or reprimands.

Employees aren’t inspired by upward mobility and performance review ratings.

Employees, at their core, want meaning in their lives. They want to feel like a part of something bigger than themselves. Something they can rise up to.

They want a true sense of connection.

If your goal isn’t impossible, you’re not reaching high enough.

And your people won’t reach high enough either.

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Culture, culture, culture, blah, blah, blah

Disney Customer Service Speakers — Moment in time…2013.

Without searching for this stuff, i (we all do) get exposed to it and often read the first bits to see if it excites me.

This culture article didn’t excite me, but it was intriguing so i read it all.

Throughout, to my trained ear, it sounded inflated.

Small business owners, especially those without a big name credibility anchor (like Disney, Apple, Google), must resort to wordsmithing messages that desperate C-Suite executives find alluring.

Kinda like the snake-oil salesman of the 1800’s.

i get it.

The world is a tough place to make a living.

And every “consulting” business that charges money to help organizations change their culture is vying for the CEO’s attention and a signed contract.

Make it sound amazing (and different from the others) or you don’t stand a chance.

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The recipe for unlimited customer devotion

Devoted customers lined up for you, right?

The recipe for unlimited customer devotion?

It’s the same recipe you use for remarkably vibrant physical health.

Confused?

You should be.

But you shouldn’t be, really.

Hard work, focus, and an impossible goal.

Clear, concise, compelling.

You can create unlimited customer devotion.

Just ask Disney and Apple.

And ask them where they’d be without their founders.

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