There are three (not four) world-class basics that make up the Disney Brand Loyalty architecture.
i have been teaching our Son (now 18) these Disney blueprints for two-thirds of his life.
We are both more aware human beings because of this student-teacher-student relationship.
Everything i learned, did, and taught from 32 years as an insider and two-time Walt Disney Lifetime Achievement recipient has been synthesized into brilliantly simplistic DNA.
No one i know has deconstructed Disney’s operational DNA and reconstructed it in such a useful way.
It brings a wonderful sense of fun and a glowing opportunity to offer such a unique professional development opportunity to the world.
Disney Institute Brand Loyalty Keynote Speakers are rare.
Why?
Because The Disney Approach to Brand Loyalty (DABL) was the least requested Disney Institute (DI) Keynote Speech. DABL was also the least offered Open Enrollment program.
It was more effective and efficient to have a few people well-versed in the subject matter and logistics to represent DI. i am one of those lucky people.
Note: The Disney Approach to Brand Loyalty has been discontinued as a product since just before i retired from Disney in 2014.
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