Brand Loyalty – Page 5 – Disney Brand Loyalty Keynote Speaker

The world famous company fell flat yesterday

Leaving BWI to fetch a cab.

Inspiring University of Maryland advertisement, and, Jack the Teddy Bear.

The world famous company fell flat yesterday.

Did they do something blatantly wrong?

No.

Then what?

They simply didn’t do the basics for which they’ve become famous.

It would be like going to Disney World and the Park was dirty. Assume all the Cast were exceptionally courteous, but the place wasn’t clean.

The flight was fine, it just wasn’t special. At all.

Zero “fun-factor”. Zero laughter.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Bob Iger has an impossible dream

Photo: screenshot from Disney article announcing the new Fortune “Most Admired Companies”, February 19, 2016 (yesterday).

Bob Iger has an impossible dream.

Unseat Apple as the World’s Most Admired Company, which Apple has held for nine consecutive years.

We moved up to the #5 spot in yesterday’s announcement.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Brand explained clearly, concisely, and compellingly

Brand is the same thing as reputation. The last two comments happened spontaneously.

Brand explained clearly, concisely, and compellingly:

Brand and reputation are the same thing.

The first thing others think of when they hear or see your name.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Great leadership allows this to happen

View while waiting.

Passing the time.

Menu.

Great leadership allows this to happen…

We arrived at Disneyland and headed into the Park to get dinner. No reservation, no plan. The turnstile Cast Member recommended The Plaza Restaurant for their incredible fried chicken, so off we went.

As we walked up to the entrance, aha, hey, what about Blue Bayou for their Jambalaya and gumbo? Perfect.

But at 5pm and no reservation, the odds were nearly zero. We took the chance anyway.

The initial answer was led with an apology and then Evelyn said, “Let me check on something.”

She returned a few minutes later with, “We can do it but there will be a 30-45 minute wait.” We took the pager and 22 minutes later, we were inside. Thank you Walt for your amazing insistence on excellent Guest Service.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

If Disney ran your business

Inspiring views never get old.

If Disney ran your business, we’d ask three simple questions:

What do your customers believe is your biggest promise to them?
How do you systematically deliver your promise at every touchpoint?
How important is connecting emotionally and how well do you do that with every customer?

There are many more questions but these are the baseline starting points.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.