The story here is the prelude for this post’s message.
Prior to iPhone 6, a combination of WordPress and smartphone limitations had the mobile responsiveness feature not fully developed.
A perfectly sized photo and caption on a laptop would be partially cut off on a smaller device. The blog post text would adapt to the much smaller screen, but not the photo and embedded caption.
The only way to read the caption was to remove it from the photo.
Easy fix.
But when technology fixed the original challenge, why didn’t the blogger return to the old (better) way?
(photo: Two days ago at the Orlando WordPress mentoring meeting at canvs, Orlando’s newest office sharing community.)
We met two days ago. He is the IT director for a regional self-storage company. And he designs his websites to let his customers :
buy
pay
contact
Self -storage. Who knew?
Everything his website does is designed to drive his customers to one of those three actions. Period.
He claims to have made $100,000 as a high school senior. He got into designing websites as a competition with his friends to see could be the best.
Asked him if what he had just shared was anywhere on his website. Why? Because it tells a potentially compelling story that may engage his audience to do what he hopes more often.
He also has an eight-year old son and he is not exactly at a healthy BMI for men his age (30’s). His path is probably not going to change unless he has a wakeup call.