Disney Brand Loyalty Book – Page 34 – Disney Brand Loyalty Keynote Speaker

Podcast framework

Podcast profile pic option.

Disney Keynote Speakers

Hi, Jeff.

Here are some advance pieces to consider for the podcast

-Cover Art. Do you have a profile photo you want to use? Do you have any ideas or styles you like? Have you seen any podcast covers you want to take into consideration?
A. Yes. Photos are below. Cover art? Something simple. Probably .think .differently (below headshots). Do you have a suggestion? Do you offer a design service?

-Theme song: I like to use Premium Beats for theme songs. The search feature works well to explore and discover songs you might like.
A. Okay. Looking for some sound that you’d never expect, yet not annoying.

-Have you thought through what you want the first few episodes to be?
A. Catalyst. Bio. History. Milestones (Ramsey, MKCP, bike, Carol’s call, ’08-09, book). Founder’s story. Vision, mission, brand, customer. (.think .differently)

-It would help build your email list if we created a lead magnet, something attractive people will be willing to exchange their email address in exchange to download it.
A. My first thought is, why do we have to offer something to get people to sign up? Why? Because everyone does this? What if the reason to sign up was simply to hear more – because the listener appreciates not having to use a “bait and switch” tactic to become part of my list. If i really want to give something away, why wouldn’t i just give it away, no strings attached?

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Are you leveraging your Founder’s Story?

A young Walt Disney.

Walt Disney said…

“I was all alone back then, I didn’t even have a Mouse.”

In his final years, “I only hope we never lose sight of one thing – that it was all started by a Mouse.”

Morale: Can you imagine Disney without a Mouse? There was a time. So go easy on yourself when you’re starting out. And keep moving forward. A path won’t reveal anything new if you stop or only use the same vicinity.

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Disney World 1971 opening team Cast Members are Rockstars

One of the first Cast Members i met when i started in Disney Resort Hotel operations.

The left Disney Sevice Award pin (above photo) is rare. First, it’s only available to “October 1, 1971 Opening Day” Cast Members. Second, it’s only visible on current Cast Member nametags.

i met Bob, a Bellman, after i transferred from Disney’s River Country Water Park (the original) in early 1985. At that time he was a 14-year Cast Member and kinda like a rockstar to me.

i still think Bob’s a rockstar (40+year Cast Member) and asked him for permission to snap a pic a few years ago when i was passing through on one of my frequent bicycle rides to Disney’s Magic Kingdom.

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Branding and Customer Experience quotes

Last night a request for my Disney expertise.

At a local small business meetup a year or so ago i did a short presentation.

Branding and Customer Experience essential business insights:

Emotion trumps everything.
The goal of Marketing is trust.
The other goal of marketing is to sell more stuff, to more people, more often.
Clarity is power.
Build your box and think inside it.
Employees are customers too.
You must be obsessed with continuously improving your Customer experience.
Prolific small “wows” have greater loyalty effect than a couple of big “wows”.
Your brand is the first thing people think of when they hear your name or see your face.

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Disney Institute Brand Loyalty Keynote Speakers

This is such a great topic to prepare for and deliver.

There are three (not four) world-class basics that make up the Disney Brand Loyalty architecture.

i have been teaching our Son (now 18) these Disney blueprints for two-thirds of his life.

We are both more aware human beings because of this student-teacher-student relationship.

Everything i learned, did, and taught from 32 years as an insider and two-time Walt Disney Lifetime Achievement recipient has been synthesized into brilliantly simplistic DNA.

No one i know has deconstructed Disney’s operational DNA and reconstructed it in such a useful way.

It brings a wonderful sense of fun and a glowing opportunity to offer such a unique professional development opportunity to the world.

Disney Institute Brand Loyalty Keynote Speakers are rare.

Why?

Because The Disney Approach to Brand Loyalty (DABL) was the least requested Disney Institute (DI) Keynote Speech. DABL was also the least offered Open Enrollment program.

It was more effective and efficient to have a few people well-versed in the subject matter and logistics to represent DI. i am one of those lucky people.

Note: The Disney Approach to Brand Loyalty has been discontinued as a product since just before i retired from Disney in 2014.

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