BLOG – Page 590 – Disney Brand Loyalty Keynote Speaker

Yesterday, an aha moment

Yesterday, an aha moment.

i’ve spent countless hours thinking about the tone and message for my new website.

Tough love which is a direct, no-nonsense approach is fading and being replaced with contagious optimism.

A simple change that i believe might change everything.

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

Brand reputation drives long term profit more than everything else combined. Your reputation is your brand, and it’s the first thing your customer thinks of when they hear or see your name. How will they think of you?

Program Overview:

Your Promise | Delivering Your Promise | Connecting Emotionally

Has a friend ever broken a promise with you? How did it feel? Bad, right? Think about this from a brand perspective. What if a brand you trusted broke a promise, how would you feel? Just as lousy and you’d most likely tell your friends, family, and colleagues about your terrible experience. Now, what if this brand belonged to you? It’s scary to think about your brand in an unfavorable way. But brand love and loyalty is easy, and it starts with a promise that you deliver, every time, no exceptions. And when you deliver on your promise, you build a great reputation. When you build a great reputation, you build trust. Promise, reputation, and trust all feed into emotion, and when you build a powerful emotional connection with your customer, they remain loyal to your brand. And, they definitely return and definitely recommend.

__________

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

Disney Brand Loyalty summary

Disney Brand Loyalty summary:

Brand Loyalty:

Program Overview:

Your Promise | Delivering Your Promise | Connecting Emotionally

Has anyone ever broken a promise to you? How did it feel? Probably pretty lousy, right? Think about this from a brand perspective. What if a brand broke a promise, how would you feel? Just as lousy and you’d most likely tell your friends, family, and colleagues about your terrible experience. Now, what if this brand belonged to you? It’s scary to think about your brand in an unfavorable way. But brand love and loyalty is easy, and it starts with a promise that you deliver, every time, no exceptions. And when you deliver on your promise, you build a good reputation. When you build a good reputation, you build trust. Promise, reputation, and trust all feed into emotion, and when you build an emotional connection with your customer, they remain loyal to your brand.

__________

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

Great leaders overmanage what other leaders don’t

i spent 15 years speaking full time, explaining this simple model to outsiders. Photo: Disney Institute training materials.

Screen shot of Disney Institute video featuring answers to the question, from Disney Leaders.

Notes from a lifetime at Disney

Bottom photo, catch the 2007 date in upper left?

Overmanaged the details of every speech i gave since 1999. In the notes above, here’s the back story deciphered:

While flying from Orlando to Minneapolis i brainstormed some topics that would share my personal experience with the conference theme.
Left Pennsylvania for Washington State with $75, on a bicycle.
As a Disney Resort Operations Manager, i “got my throat ripped out” everyday, by a Guests so angry, their jugular veins were “popping out”.
Every year i was the closing manager New Year’s Eve and opening manager New Year’s Day. Think about that one.
Waited 13 years before asking for Christmas week off and didn’t get it. Got it in my 14th year. True story.
Received my 5-years of Disney Service award pin two months late, in an interoffice envelope.
I chased a national championship as a Masters Track & Field 400 meter runner.
Generated 50% more sales leads than the next highest team member. The next year reached that same number in seven months instead of 12.
In 2007, i drove an 18-year old car. Now my car is 27 years old.

Funny how you unearth a random note page, a relic from your past, and it floods you with awe and wonder, and a smile of gratitude.

__________

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

These two cannot be separated

Lone runner at sunrise — All the other runners are ahead of us. It’s my job to ensure he remains ok with this for now, and that he can see, feel, and touch the progress he makes week after week.

Parenting, like leadership, comes without a manual.

Leadership and parenting are not two separate entities. Living and leadership are not either.

Every adult is a CEO.

CEO of You, Inc.

__________

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.