5-second video: Betty White was a “Rock Star”. She’s the only “celebrity” i ever asked to get a photo with. You probably know the story of how Cheryl and i took Luther (our 1st of 3 Yellow Labs) to see Betty in her Suite, at her request.
Later in the day, while chilling in the back yard, pulled up a chair in the shade and watched the “Nature Channel”.
My method is simple. It’s compelling. And it makes everyone’s life better.
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It’s common for potential (and existing) clients to think Disney gurus are miracle workers.
That’s like thinking Lebron James could make any person an NBA All-Star, or Taylor Swift could make any person the next “Taylor Swift”.
It doesn’t work like that.
And i know you know that, but when people are paying you for your help, and you have a rockstar heritage, well, people forget what’s obvious.
Desperate people want miracles.
Why?
Because they’ve been trying to not be desperate for a long time. Far too long. Painfully long.
Now they are simply irrational.
Money can’t buy you love.
Money can’t buy you an instant solution.
But money can buy you a business shaman.
It’s your only hope.
Pro-tip when hiring a business shaman: Be prepared to do the reps. Like your organization’s life depends on it. Because it does.
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