


i don’t have the answers, i have the experience.
Astonishing find from my customer service research. Two options…
Organizations where the majority of employees know a simple, singular customer service goal outperform all other organizations.
Organizations where no one is focused on a collective, singular organizational goal always underperform.
The other research finding is that all human beings instinctively know what do do.
The pervasive organizational customer service opportunity is to know the three world-class basics.
The goal, the tools, and the reason.
Once the three are linked, Magic happens.
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