The inherent connection between writing and leadership is frequently missing from advice, tips, strategies and tactics.
Why? Because as leaders, we’re too busy to write. At least that’s what we tell ourselves.
But in order to be a good great leader, we must spend time thinking. That’s our job. To think about, envision and constantly share our clear, concise, and compelling vision of the future.
And find a million ways to keep the fire white hot.
Yet we quickly and unintentionally ignore this fact:
That others will be thinking about our clear, concise, compelling vision in direct proportion to our own thinking.
And if we do a “once and done” campaign, imagine our ripple effect on our team.
Which has us finishing where we started…
A writer must write. And to write, a writer must think. So if a writer stops writing, does the writer then stop thinking as well?
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