Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
If i tell you, you’ll never remember. If i help you figure it out for yourself, you’ll never forget.
dad
Seth’s presentation began with him telling a clarinet story while he opened a clarinet case and attached the mouthpiece. He never played a note. But he held the instrument until the end. The empty case remained on the high-top table too.
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This website is about our WORK. To ponder today’s post about our HOME, click here.
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Note: This post was written August 2012 but never published until 2021.
What is the blog category “The Chronicles of Nuwanda”? They are a series of posts designed to illuminate truth while deflecting blame to a specific person.
Seth Godin writes with clarity, creativity, and insight that no other writer i read delivers – and with such amazing regularity (daily), on top of his 13 best-selling books.
He wrote Corporations Are Not People the other day (Aug. 17) about Progressive Insurance. In rereading it just now, and reading the blog post from the victim’s Katie Fisher’s brother, it’s sad and educational at the same time.
While Nuwanda judges no one, Nuwanda is free to write and share anything. To anyone.
And therein lies the insight after reading up to this point. The insight is that if you conduct yourself in any way, shape, or form, don’t expect it to go undetected. Ever.
It may. But don’t expect it to.
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Live your life so that if anyone ever says anything bad about you, no one will believe it.
dad
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This website is about our WORK. To ponder today’s post about our HOME, click here.
Marketing has been on my mind since day one (early 2008), specifically the brand story.
Why?
Because brand is the first thing people think of when they see or hear your name.
If consumer thoughts are remarkable, you stand a greater chance of being a natural choice at a high price point.
Being the same as the others is no way to get picked. Neither is offering a low fee, because someone is always willing to bid lower to get picked.
A clear, concise, and compelling marketing message is your best sales tool.
Nothing happens until a sale is made.
When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.
Seth Godin
Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.
Seth
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
Someone will appreciate (and be grateful they read) this, and that’s why i’m copying my fav biz author Seth Godin’s August 1, 2018 post word-for-word:
Here’s a simple hierarchy:
The self-driving car
Cruise control
Manual driving
Hitchhiking
Bicycling
Walking
The arc? As you move down the list, it gets harder and harder to coast. It moves from “set it once and forget it” to “one step at at time.”
The growth of audiobooks is outpacing reading. Why? Because audiobooks come with their own motor. Even readers are pointing out that they’ve forgotten how to read. But of course, that’s not true–we can still read a word, or even a sentence, it’s pushing ourselves through a chapter that’s difficult.
The internet is the greatest self-teaching resource ever developed. But few take advantage of it, because it doesn’t come with a motor. No tests, no certificates, no cruise control.
The decline of our personal momentum might be the great untold story of our time. That electronic media, incoming, ‘breaking’, please reply, didn’t you see that, react right now, click here… this has a cost. And the cost is our internal drive to initiate instead of to just react.
Someone’s driving. It’s either you, going where you choose, or someone else, pushing you.
Ok, back to my words…
You are the CEO of You, Inc.
You deserve all the credit and all the blame.
Credit is like eating an apple.
Blame is like eating an entire bag of greasy potato chips at 11pm.
The CEO is in charge of everything.
• • • • •
This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
This is only for busy people who want to take a risk to pause a few minutes to potentially feel something strong enough from this 2016 Seth Godin riff that might actually influence the way they do their current work.
• • • • •
This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.