Calling an audible, because i deserve to

Calling an audible, because i deserve to.

For eight years i have practiced this belief:

Don’t tell others what you’re going to do, only tell them what you’ve already done.

Most of my life i did the opposite and time after time it produced disappointment.

When i started my own business in 2009 i decided to do a 180 and keep things quiet until they were done.

Inspired by yesterday’ meeting, i’m going to do another 180.

Stay tuned.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Immediate gut reaction was an emphatic, “No!”

Cinderella Castle
One of her field experiences will be Disney’s backstage tour, “Keys to the Kingdom”.

 

Facebook message out of nowhere: “Hey, are you interested in doing a three-day program in Orlando?”

Her fee is low, in my opinion.

Immediate gut reaction was an emphatic, “No!”

But, practicing patience, i paused and thought about what i’d be giving up if i didn’t accept her offer. i sensed a greater value than just the money.

We had a nice (and brief) phone conversation. i still have content questions, agenda questions, and ethical questions. Hopeful all those will pass with flying colors when we talk again in a few days.

Then the only question remaining is, “”Can we agree on a fee.”

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Only one way to find out

Lee Cockerell bookmarks
Lee dropped off a case of his helpful bookmarks.

 

Only one way to find out if Lee would be at Starbucks.

Go there.

It paid off.

Plus, the seven-mile run through Universal Studios was a refreshing change.

The 400 Lee Cockerell bookmarks in my roller bag are “Earmarked” for every Keynote speech attendee – to compliment Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

It’s not that i refuse to do these… #thinkdifferently

think differently
#thinkdifferently

 

It’s not that i refuse to do these or that i don’t see the value; however, i don’t do any of them.

Blogging is supposed to lead to traffic and traffic is supposed to create a funnel from which your business will flow. Makes sense, so almost everyone does these standard recipe-for-success tactics:

1. Have an email subscription sign up for a newsletter or blog
2. Entice sign-ups with a CTA (call to action) using a free asset give-away.
3. Use videos
4. Do not share your prices publicly
5. Have a slick website with lots of bells and whistles
6. Freely share your best content
7. Automate your social media sharing

So how did that play out in the first year of Disney retirement? If the only metric we use is revenue (because it’s typical), it was the best year of my life.

i only preach what i practice. And i preach to people who don’t want to be the best in their category, they want to become the category.

Sure it’s risky. But so is following the herd.

PS. i blog a lot (13k posts since 2009), but i don’t do it to drive business. On my speaker site, it’s almost impossible to find my blog. Why? Because it’s a personal blog.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

This will prepare me for next year

Time magazine Barbie cover
Last night at Walgreens.

 

Business leadership starts with personal victories (and failures).

Going to have to use oral pills to accomplish what monthly injections used to accomplish.

Springtime, and pollen season, in Orlando begins late January or early February. Today is February 5.

Will be able to resume weekly injections in March.

This will prepare me for next year.

This year however, i’ll have to rely on pills.

Nothing ventured, nothing gained.

Beauty is being true to yourself, by the way.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.